Our Accredited Partner Programme is designed to recognise those accounting firms we regard as experts in the agricultural sector. They have demonstrated outstanding knowledge of Cashmanager RURAL, and can help add value to your farming business. In this blog we profile Northland-based accountancy practice, Johnston O’Shea.
Charmaine O’Shea is a Northland-based rural accounting specialist with a passion for farming and a head for figures. It’s no wonder that she has made a successful career out of helping farmers grow their businesses.
Charmaine is a director of Johnston O’Shea, one of the first practices to gain Accredited Partner status, and has had a long association with Cashmanager RURAL.
“We have worked with the programme for many years. For me it’s the full cash reporting, that’s the most valuable tool. Being able to report on actual results vs. budget, and run variance reports throughout the year is the key reason for encouraging clients to use it.
“We are able to access revised cashflow reports, via the online access, throughout the year to assist with provisional tax re-estimates therefore providing more robust revisions.”
Charmaine is 100% agri-focused in her practice and also uses Cashmanager RURAL personally to manage the finances for her and her brother’s award-winning dairy farm. In 2014 she was named Dairy Woman of the Year.
“That’s why I have specialised in rural, because I have a personal passion for the agri sector, understanding and having that empathy with my clients.”
She saw the Accredited Partner Programme as a great way to reinforce the firm’s support of the Cashmanager programme as well as demonstrating its expertise with it.
“I also saw it as a really good training tool with my team, to see where they were at. Five of my team have successfully gone through the accreditation process and over time I will be encouraging all my accountancy team to be accredited,” she says.
“It gives both existing clients and potential future clients the confidence that we know the programme well and understand it.
“The accreditation process was a good learning process, very simple to follow and we had very fast turnaround and feedback for the team members. It was great to see Brian (Eccles) up here to present our plaque, which has pride of place in our reception foyer.”
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