Charmaine O’Shea is a Northland based rural accounting specialist with a passion for farming and a head for figures. It’s no wonder that she has made a successful career out of helping farmers to grow their businesses.
Over 25 years she has seen farmers having to adapt to new conditions brought about by changes to government policies, extreme fluctuations in weather and volatility in the global market. The secret to succeeding despite such constraints, in her view, is by “accepting and embracing change.”
Charmaine uses Cashmanager RURAL to manage the finances for her and her brother’s award-winning dairy farm (milking 380 jersey cows on a 93ha dairy platform). “It’s the program I recommend to rural clients because of the flexibility and extra security it offers. It removes all the issues around pc failures and having to continually update the program – so it saves time and improves accessibility for everyone.” As she does a lot of provisional tax estimates, she says it’s fantastic being able to log in online and instantly see her client’s revised figures. “It streamlines the process for everyone.”
When her clients use Cashmanager RURAL to make changes to their financial plans, it makes her job that much easier and faster. Instead of spending time inputting and reconciling what has already happened, she can focus on looking ahead to grow her clients’ business.