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We’re very excited to share with you the news of our newest development here at Cashmanager RURAL – Rural Community.

Launching soon, Rural Community is an interactive forum where like-minded people can share news, views, discuss topics and ask questions.

Rural Community will be a forum where general farming topics can be discussed and our lead moderators will regularly post discussion points related to the farming community. 

The aim of Rural Community is also to offer a fun and safe environment where our clients can engage with, and learn more about our product. This could be by using FAQ walk-throughs and video tutorials, or exchanging ideas and opinions and learning from one another.

We have recruited four fantastic farming women to help run Rural Community, along with our Product Education Manager Jo Hall, and wanted to take the opportunity to introduce them here.

The Rural Community team. Back L-R: Anna Brown, Abi Fairbrother and Annie Cates. Front L-R: Jo Hall and Deanne Parkes.


Jo Hall

As the Production Education Manager here at Cashmanager RURAL, Jo is leading the charge on Rural Community. She has been with us since 2008, and knows the product inside and out. Having previously been involved in a farming business that used the software, she can also relate to the day-to-day running of a farm business and how Cashmanager RURAL helps farmers make decisions. Although she’s no longer farming, Jo is passionate about the industry and believes she can help others by sharing what she’s learned along the way. In her current role, Jo’s focus is on learning material and she’s responsible for all the videos, webinars and HelpCentre content.


Anna Brown

Anna and her husband Cam are herd owners and sharemilk south of Pahiatua. She is also mum to two young boys under the age of five. The couple are Tactic 4 Tight Times hosts for DairyNZ and recently featured in Cashmanager RURAL’s Right Decision campaign. Anna and Cam use Cashmanager RURAL themselves to proactively manage their farm and make informed decisions. Anna is passionate about helping other dairy farmers better understand and manage the financial side of their business.


Deanne Parkes

Deanne and her husband Ben are contract milking 400 cows, with an additional 250ha drystock block, in Pahiatua. Her main role is business administration and helping on the farm when needed, as well as being mum to three young children and studying part-time towards a graduate diploma in dispute resolution. If that wasn’t enough she’s also the co-convener for the Tararua branch of the Dairy Women’s Network. Deanne has a passion for helping people in the rural community grow both themselves and their business, and saw being involved in Rural Community as a great opportunity to do so.


Annie Cates

Originally hailing from Edinburgh in Scotland, Annie is involved in two sheep and beef farming businesses. She and her husband James are in equity partnership in a 1070ha farm East of Masterton, where they live. They have recently set up another equity partnership and purchased a 950ha farm North of Masterton. Annie does the financials and budgets for both farming businesses and with six children between her and James, it’s a busy household! Annie really enjoys using the Cashmanager RURAL software and has always seen the value of it within their business, so it was an easy decision to be involved with Rural Community. Annie says she is proud to work for Cashmanager and help people take ownership of their farming business, giving them the power to make good decisions. She believes Rural Community is much bigger than that, as well as providing tips and support for the software, it’s giving farmers a platform to communicate, share ideas and knowledge, and support each other.


Abi Fairbrother

Abi and her husband Richard are fifth generation sheep and beef farmers on Richard’s 622ha family farm, Awatoitoi, near Masterton. Abi is responsible for farm admin and is often called on to be a second pair of hands at busy times like docking and scanning. The couple have used Cashmanager RURAL for over 10 years and believe it’s a fantastic tool for their farming business. With three young children, Abi was looking for a role that allowed her flexibility to juggle work, caring for the children and the demands of a busy farming operation. Cashmanager ticked all the boxes and has given Abi the opportunity to learn more about the program as well as helping others to develop their knowledge. She will be lead moderator for sheep and beef in Rural Community and is keen to get people communicating about topical subjects, sharing information and tips and generally making farming life easier for everyone.



  • Garry Reymer says:

    Hi guys; Good idea. Can I kick it off with a question, why do the wages not clear when you inport bank feeds. These are all dupicates and should delete but do not and keep returning until I import them and delete out of the cashbook. We are with Rabobank

  • Michelle Monteith says:

    Go for it you girls!!!

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